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Google Analytics & Tools

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Master Google Analytics & Tools

From Idea to Execution

Unlock the power of data-driven decision-making. Learn to track, analyze, and optimize your digital marketing campaigns using Google Analytics, Tag Manager, Search Console, and other essential industry tools. 100% Satisfaction Guaranteed.

Google Analytics and Tools Training

Advanced Analytics Certification

  • Google Analytics 4 (GA4) Setup & Navigation
  • Event Tracking & Custom Conversion Goals
  • Google Tag Manager (GTM) Essentials
  • Google Search Console & Technical SEO Insights
  • Looker Studio (Data Studio) Dashboards & Reporting
  • A/B Testing & Conversion Rate Optimization (CRO)
  • UTM Parameters & Multi-Channel Campaign Tracking
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Analytics & Tools Modules

Module 1: Intro to Web Analytics

  • Understanding Dimensions vs. Metrics
  • The shift from Universal Analytics to GA4
  • Setting up your first analytics property

Module 2: Google Analytics 4 (GA4)

  • Configuring Data Streams and Event Tracking
  • Analyzing user acquisition and retention
  • Exploring funnel exploration reports

Module 3: Google Tag Manager (GTM)

  • Understanding Tags, Triggers, and Variables
  • Deploying Meta Pixels and Google Ads tracking
  • Testing tags with GTM Preview Mode

Module 4: Google Search Console

  • Submitting sitemaps and monitoring indexation
  • Analyzing organic search performance data
  • Identifying and fixing Core Web Vitals issues

Module 5: Data Visualization

  • Introduction to Looker Studio (Data Studio)
  • Connecting multiple data sources
  • Building automated, client-ready dashboards

Module 6: Advanced Tracking & CRO

  • Using UTM parameters for campaign tracking
  • Cross-domain tracking setups
  • Heatmaps, session recording, and A/B testing basics
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