Lay a solid foundation for your digital marketing career. Understand core concepts, marketing funnels, buyer psychology, and the complete digital ecosystem to build successful online campaigns. 100% Satisfaction Guaranteed.
Core Marketing Certification
Evolution of Digital vs. Traditional Marketing
Inbound vs. Outbound Marketing Strategies
Creating Customer Personas & Avatars
Mapping the Buyer's Journey & Touchpoints
The Marketing Funnel (AIDA & Flywheel Models)
Overview of Core Channels (SEO, SEM, SMM, Email)
Defining Key Performance Indicators (KPIs)
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Digital Marketing Fundamentals Modules
Module 1: The Digital Landscape
History and evolution of digital marketing
Web 2.0, Web 3.0, and future trends
Digital marketing vs. traditional advertising
Module 2: Understanding the Audience
Market research and competitor analysis
Building detailed buyer personas
Understanding consumer psychology and behavior
Module 3: Funnels & The Buyer Journey
Awareness, Interest, Desire, Action (AIDA)
Top, Middle, and Bottom of Funnel (ToFu, MoFu, BoFu)
