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Google Ads / PPC Training

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  • Google Ads / PPC Training

Master Google Ads & PPC

From Idea to Execution

Drive targeted traffic and maximize your ROI with our comprehensive Google Ads training. Learn to build, manage, and scale highly profitable Pay-Per-Click campaigns across Search, Display, and YouTube. 100% Satisfaction Guaranteed.

Google Ads and PPC Training

Advanced PPC Certification

  • Google Ads Account Setup & Campaign Structuring
  • Advanced Keyword Research & Match Types
  • Search, Display, and Video (YouTube) Campaigns
  • Bidding Strategies & Budget Allocation
  • Writing Compelling Ad Copy & Using Extensions
  • Conversion Tracking & Google Analytics Integration
  • A/B Testing, Quality Score & Campaign Optimization
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Google Ads & PPC Modules

Module 1: Intro to Pay-Per-Click

  • Understanding the Google Ads auction
  • Ad Rank and Quality Score dynamics
  • Navigating the Google Ads interface

Module 2: Search Network Campaigns

  • Structuring Ad Groups for relevance
  • Broad, Phrase, and Exact match types
  • Building negative keyword lists

Module 3: Display Network & Remarketing

  • Audience targeting and placements
  • Designing responsive display ads
  • Setting up effective retargeting pixels

Module 4: YouTube & Video Ads

  • Skippable in-stream and bumper ads
  • CPV bidding and video ad sequencing
  • Targeting video audiences

Module 5: Tracking & Measurement

  • Setting up Google Tag Manager (GTM)
  • Defining and tracking macro/micro conversions
  • Calculating ROAS and cost-per-acquisition

Module 6: Optimization & Scaling

  • Performance Max (PMax) campaigns
  • Automated vs. manual bidding adjustments
  • Scaling budgets while maintaining profitability
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